STRYKER
At Stryker, I work across a wide range of visual communication—from campaigns and presentations to digital content and brand experiences. My role involves translating complex healthcare and business objectives into visual systems that are clear, engaging, and consistent.
ASK
What are we actually trying to say?
EXPLORE
What's the most interesting way to say it?
EDIT
What can we remove, simplify, or push?
MAKE
Turn the idea into something people can actually use.
REFINE
Sweat the details until it feels right.
My process isn't always linear and the ask isn’t always crystal clear. It's about asking the right questions, finding the right idea, and making sure the final work actually aligns with Sryker’s values and speaks volumes. I’ve always believed that it is every creative’s responsibility to use our skills for social good or to make the world a better place so I try to keep that in mind every single time I work on a project. At the end of the day, these are products, campaigns, and stories are human centered and the patients should always be number one priority.
